These days, so many products are being sold digitally. Things like movies and video games were always digital, at least to some degree, but now people are doing all manner of stuff online. There’s no need for any store front because everyone sells everything over the internet.
It might seem as though this means all the money is on the web, but that’s not necessarily the case. Depending on what you want to do with your money, marketing physical products can be incredibly profitable. You just have to know what you’re doing, and what you’re looking for when people talk about “physical products.”
Marketing In The Internet Age
At, allforthemountain, we know that people buy almost everything online these days. Almost everything, but not actually everything. This means that there is a particular type of product that people are more likely to buy from a physical location than from an online site.
Specifically, the kind of item that is cheap enough that it’s not worth it to buy online. Either because they can get it at the local store the next time they head out, or they don’t even consider that they may want it. This type of product encompasses some different things, which gives you a lot of leeways. For example, low or mid-grade jewelry is a great physical product to sell, because people are less likely to plan for such a thing. If they were going to buy such a thing, they would probably purchase a higher cost piece of jewelry.
If that makes no sense, it’s because you haven’t put together the way to make it work.
Tables And Market Stalls
When you’re selling physical products, having a single physical store is not the way to go. It’s the old brick and mortar stores that are having a hard time staying alive, after all. There are ways to have a physical store that maintains itself, but it requires having a solid grasp of a niche market and having a good grasp of both online and physical sales.
However, the old concept of the market stall is perfect for selling physical products! There are lots of local events that are happening all the time, and many of those events will let you rent space and set up a stall or a table. You can lay out your products, and sell them to the people who are going to the event.
What this means in practical terms is that you’ll be selling items at a place where people are already more likely to be impulsive. When they’re out having fun, things are going great; they may not stop to think about whether or not they should buy something. They’re more likely to buy it because they want it, instead of trying to mull over whether or not they could get a better deal somewhere else.
Of course, this also means you’ll have to go to a lot of events because you’ll need to to make the most profit.
Buy Cheap In Bulk, Sell High To Everyone
Because these lower cost items like jewelry, DVDs, resin statuettes and novelty toys tend to be lower cost and lower quality, people are unlikely to pay extraordinarily high prices for them. There’s only so much you can sell a Rubix cube for, after all.
But that doesn’t mean you can’t make a lot of money doing it. The trick is to buy in bulk so that you can buy cheap. Many of these physical items are already selling for cheap at wholesale because there’s not nearly as much demand for them as there once was. Since you can buy cheap, you don’t have to sell for unusually high to make money.
But you will need to sell to a lot of people. This is why being able to travel from event to event is the best way to make lots of money. It lets you offer your products to as many different people as possible, which in turn means you’ll sell to as many people as possible.
It won’t take long before you start seeing some massive profits. So if you’re up to the challenge, start looking into selling physical products. You’ll be glad you did. If you missed our last all for the mountain post, it’s located here.